Such curiosity launched his career back in the early 1970s. While living in Atlanta and selling clothes for a living, he spent spare time taking pictures. â€œIâ€™d snap anything that wouldnâ€™t movefrom the cat to the doorknob,â€ he says. In 1975 his company introduced a nontraditional sportswear line. â€œIt looked good, but I didnâ€™t know how to sell it to my Southern retailers,â€ he says. So Michael had a friend model the clothes on the beach, and he photographed him. Retailers who first said â€œNo, thanks,â€ changed their minds when they saw the pictures. â€œIâ€™d say, â€¢ â€˜Let me show you how this stuff looks when somebodyâ€™s wearing it,â€™ â€ he says. â€œTurned out that I was the only person in the company [successfully] selling Come see Coastal Living Magazines â€œCottage of the Yearâ€ Habersham’s Coastal Cottage. Free online home design Tour August 1st, 2002 through January 6th, 2003. J ocated on the water just eight minutes from historic downtown Beaufort, South Carolina. A neo-traditional neighborhood offering lovely architecture and incredible natural beauty, with homes from $250,000 to $1,000,000. Homesites from $50,000 to $400,000. Contact us toll free 1.877.542.2377 or visit our website www.habershamsc.com. for a free golf guide, call 1-800-VISIT NC or go to www.visitncgolf.com. that line, and everybody started asking me my secret. I figured I could do this for other companies.â€ Michael moved to New York, selling his idea door-to-door. His first accounts were Gant and Izod, followed by Christian Dior, Nautica, and Ruff Hewn. He produced the first J. Crew catalog in 1983.