Such curiosity launched his career back in the early 1970s. While living in Atlanta and selling clothes for a living, he spent spare time taking pictures. Id snap anything that wouldnt movefrom the cat to the doorknob, he says. In 1975 his company introduced a nontraditional sportswear line. It looked good, but I didnt know how to sell it to my Southern retailers, he says. So Michael had a friend model the clothes on the beach, and he photographed him. Retailers who first said No, thanks, changed their minds when they saw the pictures. Id say, Let me show you how this stuff looks when somebodys wearing it, he says. Turned out that I was the only person in the company [successfully] selling Come see Coastal Living Magazines Cottage of the Year Habersham’s Coastal Cottage. Free online home design Tour August 1st, 2002 through January 6th, 2003. J ocated on the water just eight minutes from historic downtown Beaufort, South Carolina. A neo-traditional neighborhood offering lovely architecture and incredible natural beauty, with homes from $250,000 to $1,000,000. Homesites from $50,000 to $400,000. Contact us toll free 1.877.542.2377 or visit our website www.habershamsc.com. for a free golf guide, call 1-800-VISIT NC or go to www.visitncgolf.com. that line, and everybody started asking me my secret. I figured I could do this for other companies. Michael moved to New York, selling his idea door-to-door. His first accounts were Gant and Izod, followed by Christian Dior, Nautica, and Ruff Hewn. He produced the first J. Crew catalog in 1983.