The internet has been around for more than 25 years, but it is only since graphics were incorporated (now called the world wide web), that its popularity has really soared. This ability to reproduce images as well as words has provided the business world with a very valuable resource in the form of added sales opportunities. Information can be accessed speedily by end users anywhere in the world ” globally, there are now 40 million web users. Around two-thirds of these are in the USA, but usage in other countries is growing fast. Many companies find the web really does encompass the world, helping them to make business contacts in such diverse markets as Australia, Germany and Brazil, at all times of the day and night. Marcus Doublard of www.iddv.com says, with three time zones around the world, your website is on display for 15 business days per week! The realisation of the web’s potential has meant that businesses have been clamouring to get on the net, hence the profusion of new websites springing up each month. However, such a proliferation of data means it can often be too difficult or too time-consuming to track down the specific information required.
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