waves, which come and go much more quickly, forming just before they break on the shore. The big waves represent the mainstream trends, and these are the ones that should be harnessed by manufacturers and retailers, forming the basis of longer-term planning. So, where are mainstream trends heading? As we move towards the end of this decade, Architecture th century we find the all-consuming desire for natural materials in warm, earthy tones finally losing its massive dominance, seen during most of the ’90s in almost every product area. The bright, vivacious colours seen in the market today will eventually recede and become less â€˜colourfulâ€™, with purer more neutral shades, and an interest in the return to â€˜whites’. At the same time, there is an increasing importance in texture, where colour takes on an additional characteristic through surface treatment or visual effects like translucency, shimmer or chalkiness.